Last year (201), it was estimated that around 900 billion hours were spent by smartphone users on their mobile apps. When converted into daily rate, it means that a person spends around 2 hours of his time for smartphone app use. This number parallels the increase in number of app downloads and continuous progress in the mobile app market. In the last few years, the mobile app market turned into a progressive business because of the increasing demands and popularity of enterprise mobility.
However, given the ever increasing popularity of mobile apps, app developers are now in deep competition with one another. Moreover, despite their popularity, a considerable number of apps also fail to capture the heart of mobile users and just end up being ignored or uninstalled.
Thus, it is has now become an issue the causes of user’s rejection when it comes to mobile app usage. As there are various factors that affect the performance of apps, developers should be able to identify those that cause failure.
Based on various assessments, there are eight major reasons why mobile apps fail to engage mobile app users:
Poor functionality is one of the basic reasons why apps gets axed on the app market. Mobile users associate apps with good functionality and take note right away and poor results or performance coming from specific apps.
Download of apps became an opportunity for business people to advertise their work. Though advertisements are quite important in any industry, flooding of these things annoy users and force them to uninstall an app. Ads prevent users from enjoying their apps without any hindrances.
The success of mobile apps greatly depends on user interference and user-centric design play. Thus, it is important for developers to address such issues in order to improve user experience. Users prefer apps that come with attractive UI design and work well with various devices and platforms.
Mobile users are now more concerned with their online privacy and thus, will tend to disregard an app that requires providing much of their personal information.
TOO MUCH NOTIFICATIONS
Mobile apps users also find it annoying to received floods of notifications after installing an app. Developers should realize that mobile users are also using other apps and thus are bound to receive other notifications from these things.
HIGH BATTERY CONSUMPTION
App users will think twice about any app that consumes too much battery power.
Mobile app users are very concerned with features promoted for an app. Thus, when an app performs poorly, mobile users are bound to uninstall it right away. Thus, developers are advised to take note of the features that mobile app users are looking in their apps and add them if deemed necessary.
LACK OF UPDATES
Regular updates are constantly expected from apps. Such updates are necessary to prevents from being hacked. Updates are also aimed at resolving minor issues, such as bugs, and at integrating improvements based on user feedback. Thus, apps with few or no updates are bound to be uninstalled in no time.