Developers in India are currently having the time of their lives. Based on the reports mentioned in the Economic Times, app downloads in the country increased from 3.5 billion to 6.2 billion from 2015 to 2016. In fact, India now currently holds the top position for the most apps downloaded in the entire world.
Statistics shows that among 220 million smartphone users, 90% own Android phones. However, in terms of revenue, India did not make it to the top 10. It significantly fell behind other countries, including Japan, US, and South Korea.
In 2016, iOS and Android app publishers earned around 89 billion dollars from paid apps, in-app purchases, and ad revenues.
However, in case of Indian app developers, they will need to improve their app monetization techniques. Thus, they should try Google’s in-app advertising suite, AdMob.
Startups and app developers may be hesitant to use in-app ads because they think that such method is already a cliché and will not likely earn them money. Thus, in normal cases, they are bound to think that they should think of another means of increasing their revenues.
However, it may not be necessary to think of new methods for earning money. Ad-supported businesses have become formidable institutions over the years. Moreover, advertising provides financial aid in subsidizing products prices for consumers.
Even the most popular apps nowadays rely on advertising. These apps are more focused on innovating to maximize their ad revenues instead of utilizing new revenue models. Developers of such apps take advantage of the power of monetizing but without necessarily compromising user experience.
The same potential can be achieved with mobile apps and games. Thus, developers should utilize AdMob when creating ad-supported apps and diversifying their sources of revenues.
CHOOSING THE RIGHT IN-APP AD PLATFORM
Developers can choose from a number of platforms for ad monetization. Around 50 ad networks can be utilized by developers or they may also use their own methods for ads to promote their other apps or services.
Direct sales teams can also be employed for selling ad inventories. However, developers cannot possibly upscale personal ad suits or utilization of direct ads. Thus, AdMob became an important tool for iOS and Anroid developers for their various ad needs.
AdMob allows developers to promote their other apps free of charge. Moreover, this tool enables direct deals between developers and advertisers/
Mediation is one of the most remarkable features of AdMob. It aids in maximizing the number of ads shown in an app and thus significantly helps in increasing revenues. Developers can use AbMob mediation to integrate various mobile ad networks and to engage in SDK-less mediation for specific networks. Through mediation, app developers can experience dynamic bidding and direct integration with other ad networks. As a result, they can achieve automatic CPM updates and saves time and effort in manual adjustment of bidding floors. Thus, basically, AdMob is a potential significant tool for in-app monetization.
REVENUE AND VOLUME OPTIMIZATION
Using AdMob can be justified by two important metrics and their related fundamentals. The first metrics is fill rate. Fill rates indicates the number of relevant ads that an ad network can fulfill for an app. This metric can be explained by state of demand-supply. Developers can utilize the demand-supply equation to penetrate the supply side and to generate high numbers of ad requests.
The second metric centers on the amount of money earn per thousand impression of an app. This question can be answered by multiplying eCPM with fill rate.
TYPE OF ADS TO SHOW
Ads can be categorized into several types, including banners, interstitials, rewarded, and native. When using banners, developers should focus on preserving user experience by integrating noninvasive and native ads.
Meanwhile, game developers will benefit more from rewards ads, which enable them to reward users with in-app items.
Meanwhile, native apps should be used by publishers and in content-based apps. Native ads are component-based and requires matching the look and feel of the app when displaying an ad. As a result, the ads appear that they are part of the app.
Meanwhile, banners and interstitials are commonly used ads. Apps may display banners at fixed positions, whereas interstitials comprise full-screen ads, which are displayed during certain points when users are using an app.
App developers normally assume that user have full knowledge on how their apps should be used. However, such is not always the case and they fail greatly by implementing poor advertising strategies. Developers can only achieve optimal monetization when they truly understand users’ journey with their apps. With integration of Google Firebase with AdMob, developers can employ the Firebase’s analytics solution for formulating effective monetization strategies.
Developers can easily use Firebase SDK with their apps as they will not be utilizing complicated codes. Firebase Analytics provide developers with details on sessions, user demographics, and revenue from in-app purchases.
Likewise, continuous testing and tweaking of products based data and insights is also required in optimizing monetization.
In summary, ads account for 50% of total ad revenue. In-app ads are expected to grow even more in the coming years, whereas around 268 billion apps can be expected to be downloaded by mobile users this year.
Thus, developers should focus on app monetization to earn their revenues. They should also focus on various factors, including audience base, preservation of user experience, AdMob integration, and ad revenue.
AdMob proves to be a significant tool for developers as it provides various resources and information for free.