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Mobile Advertising Options

Developers in India are currently having the time of their lives. Based on the reports mentioned in the Economic Times, app downloads in the country increased from 3.5 billion to 6.2 billion from 2015 to 2016. In fact, India now currently holds the top position for the most apps downloaded in the entire world.

Statistics shows that among 220 million smartphone users, 90% own Android phones. However, in terms of revenue, India did not make it to the top 10. It significantly fell behind other countries, including Japan, US, and South Korea.

In 2016, iOS and Android app publishers earned around 89 billion dollars from paid apps, in-app purchases, and ad revenues.

However, in case of Indian app developers, they will need to improve their app monetization techniques. Thus, they should try Google’s in-app advertising suite, AdMob.


Startups and app developers may be hesitant to use in-app ads because they think that such method is already a cliché and will not likely earn them money. Thus, in normal cases, they are bound to think that they should think of another means of increasing their revenues.

However, it may not be necessary to think of new methods for earning money. Ad-supported businesses have become formidable institutions over the years. Moreover, advertising provides financial aid in subsidizing products prices for consumers.

Even the most popular apps nowadays rely on advertising. These apps are more focused on innovating to maximize their ad revenues instead of utilizing new revenue models. Developers of such apps take advantage of the power of monetizing but without necessarily compromising user experience.

The same potential can be achieved with mobile apps and games. Thus, developers should utilize AdMob when creating ad-supported apps and diversifying their sources of revenues.


Developers can choose from a number of platforms for ad monetization. Around 50 ad networks can be utilized by developers or they may also use their own methods for ads to promote their other apps or services.

Direct sales teams can also be employed for selling ad inventories. However, developers cannot possibly upscale personal ad suits or utilization of direct ads. Thus, AdMob became an important tool for iOS and Anroid developers for their various ad needs.

AdMob allows developers to promote their other apps free of charge. Moreover, this tool enables direct deals between developers and advertisers/

Mediation is one of the most remarkable features of AdMob. It aids in maximizing the number of ads shown in an app and thus significantly helps in increasing revenues. Developers can use AbMob mediation to integrate various mobile ad networks and to engage in SDK-less mediation for specific networks. Through mediation, app developers can experience dynamic bidding and direct integration with other ad networks. As a result, they can achieve automatic CPM updates and saves time and effort in manual adjustment of bidding floors. Thus, basically, AdMob is a potential significant tool for in-app monetization.


Using AdMob can be justified by two important metrics and their related fundamentals. The first metrics is fill rate. Fill rates indicates the number of relevant ads that an ad network can fulfill for an app. This metric can be explained by state of demand-supply. Developers can utilize the demand-supply equation to penetrate the supply side and to generate high numbers of ad requests.

The second metric centers on the amount of money earn per thousand impression of an app. This question can be answered by multiplying eCPM with fill rate.


Ads can be categorized into several types, including banners, interstitials, rewarded, and native. When using banners, developers should focus on preserving user experience by integrating noninvasive and native ads.

Meanwhile, game developers will benefit more from rewards ads, which enable them to reward users with in-app items.

Meanwhile, native apps should be used by publishers and in content-based apps. Native ads are component-based and requires matching the look and feel of the app when displaying an ad. As a result, the ads appear that they are part of the app.

Meanwhile, banners and interstitials are commonly used ads. Apps may display banners at fixed positions, whereas interstitials comprise full-screen ads, which are displayed during certain points when users are using an app.


App developers normally assume that user have full knowledge on how their apps should be used. However, such is not always the case and they fail greatly by implementing poor advertising strategies. Developers can only achieve optimal monetization when they truly understand users’ journey with their apps. With integration of Google Firebase with AdMob, developers can employ the Firebase’s analytics solution for formulating effective monetization strategies.

Developers can easily use Firebase SDK with their apps as they will not be utilizing complicated codes. Firebase Analytics provide developers with details on sessions, user demographics, and revenue from in-app purchases.

Likewise, continuous testing and tweaking of products based data and insights is also required in optimizing monetization.

In summary, ads account for 50% of total ad revenue. In-app ads are expected to grow even more in the coming years, whereas around 268 billion apps can be expected to be downloaded by mobile users this year.

Thus, developers should focus on app monetization to earn their revenues. They should also focus on various factors, including audience base, preservation of user experience, AdMob integration, and ad revenue.

AdMob proves to be a significant tool for developers as it provides various resources and information for free.

Reasons Users Reject Apps

Last year (201), it was estimated that around 900 billion hours were spent by smartphone users on their mobile apps. When converted into daily rate, it means that a person spends around 2 hours of his time for smartphone app use. This number parallels the increase in number of app downloads and continuous progress in the mobile app market. In the last few years, the mobile app market turned into a progressive business because of the increasing demands and popularity of enterprise mobility.

However, given the ever increasing popularity of mobile apps, app developers are now in deep competition with one another. Moreover, despite their popularity, a considerable number of apps also fail to capture the heart of mobile users and just end up being ignored or uninstalled.

Thus, it is has now become an issue the causes of user’s rejection when it comes to mobile app usage. As there are various factors that affect the performance of apps, developers should be able to identify those that cause failure.

Based on various assessments, there are eight major reasons why mobile apps fail to engage mobile app users:


Poor functionality is one of the basic reasons why apps gets axed on the app market. Mobile users associate apps with good functionality and take note right away and poor results or performance coming from specific apps.


Download of apps became an opportunity for business people to advertise their work. Though advertisements are quite important in any industry, flooding of these things annoy users and force them to uninstall an app. Ads prevent users from enjoying their apps without any hindrances.

  1. UI

The success of mobile apps greatly depends on user interference and user-centric design play. Thus, it is important for developers to address such issues in order to improve user experience. Users prefer apps that come with attractive UI design and work well with various devices and platforms.


Mobile users are now more concerned with their online privacy and thus, will tend to disregard an app that requires providing much of their personal information.


Mobile apps users also find it annoying to received floods of notifications after installing an app. Developers should realize that mobile users are also using other apps and thus are bound to receive other notifications from these things.


App users will think twice about any app that consumes too much battery power.


Mobile app users are very concerned with features promoted for an app. Thus, when an app performs poorly, mobile users are bound to uninstall it right away. Thus, developers are advised to take note of the features that mobile app users are looking in their apps and add them if deemed necessary.


Regular updates are constantly expected from apps. Such updates are necessary to prevents from being hacked. Updates are also aimed at resolving minor issues, such as bugs, and at integrating improvements based on user feedback. Thus, apps with few or no updates are bound to be uninstalled in no time.

2016 Biggest Mobile Trends

eMarketer made predictions regarding mobile ads reaching top $100 billion for the first time in 2016. This prediction came true when mobile ads occupied 51% of the total digital ad market. As return, 65% of marketing leaders now aim to up their investments on digital advertising. However, digital marketing is characterized by rapid developments and innovation. Growth in mobile advertising in the past year can be attributed to four significant trends:


Last year, consumer mobile video creation and viewership reached their peaks through various media platforms, including Snapchat, Facebook, and Instagram. As more consumers desired for viewing vides through their mobile devices, advertises took the opportunity and use it their advantage.

In return, a 200% growth was observed in video ad consumption, whereas mobile ad expenditure showed a staggering 150% increase. Marketers found a very powerful tool in video ads, which they used to attract consumers who are more prone to viewing video ads than static ads. Notably, video adds result in higher rate of conversions than static ads.

Solidified mobile video then became the fastest growing ad format in 2016. This served as an eye-opener for advertisers, who realized that they must be aware of consumer habits in order to upgrade their ad practices.


Getting the customers to download apps is not indicator of success. Research has shown that an average app loses 77% of its users only a few days after installation. App marketers tried to remedy this problem by retargeting their customers to catch their further interest.

In return, user retention became more important than attracting new users. Advertisers then decided to shift from cost per install to cost per action to address their focus on retention. Though there were improvements, these were most notable in ride sharing apps and gaming apps.


Though previously considered the “gluten of advertising,” most advertisers now utilize programmatic buying for marketplace transactions and for targeting customers. In fact, North American advertisers took the largest share in mobile programmatic advertising spend.

in 2016, mobile programmatic spend was expected to reach $15.45 billion, it also expected to surpass that for desktop in 2017.


US occupies the largest portion of the mobile market industry, but Asia experienced a significant boom that surprised Western brand. It is expected that 84% of digital ad spend in China will be in mobile format, and again, this will prove to be a great opportunity for marketers. However, US marketers will face significant hardships in penetrating the Chinese market. The only way that they can achieve such goals is by a finding a partner who can understand the significance of introducing Western advertising in the Chinese market.

This surprising trend in Asia is expected to continue in the coming years, Indonesia will be taking the lead on this progress. Moreover, smartphone penetration in the country is expected to reach 47%, whereas smartphones will be offered at new lowered prices. Smartphone users will also experience significant improvement in 4G coverage. Given these advances, Indonesia will possibly become the next largest e-commerce market in Asia. Still, other countries, such as Singapore and Malaysia, are also expected to follow suit and thus should not be neglected.

Retail Mobile Apps Unpopular

Over the years, mobile users have been plagued with the development of significant number of mobile applications. However, this progress seemed to have taken its toll, and now, most people do really welcome the idea of scrolling through numerous apps in their phones. One research conducted by Episerver showed that one in three UK retailers does not offer app in its products. A few years ago, this result would have struck people as add, making them think that not offering an app is quite absurd and only shows failure to understand the needs of mobile users. However, at present, it seems that customers are already getting tired of apps.

Results of the research also showed that most retailers are not focusing their attention on mobile Web marketing. Companies are investing on mobile advertising, content, and search through browsers. As people are adapted to searching online, they can be expected to enjoy browsing user their mobile phones.

Still, there can be exceptions with regard to current issues of flooding of apps. Some people may prefer using a specific app for a preferred app. For instance, a number of mobile users prefer using apps to check their bank balance, check for flights, or book train tickets.

However, people can also access most of the content offered in app through websites. And as most apps do not have anything new to offer to the users or anything that can surpass the web, contacting retailers through apps does not seem attractive anymore.

Thus, as is now common nowadays, people just download apps and use these for a few times before finally forgetting that they have installed something on their phones. Moreover, most mobile users now only use apps for their most favorite brands or those that aid them doing things that they normally do everyday.

Smart Phones Diagnose Disease


With recent development in mobile technologies and application, it won’t be long until people will finally be able to diagnose and monitor diseases using their smartphones. At present, various research are being conducted regarding technologies that explore diagnosing and managing health issues.

With such possible developments in mobile phones, people can conduct continuous measurements or assessment of symptoms even when they are at home. Moreover, it is a fact that other tools, such as cameras, flash, and microphones, of mobile phones are also undergoing significant development by the day.

These sensors can be repurposed and potentially used in diagnosing different kinds of diseases.

Shwetak Patel, a professor of computer science and electrical engineering at the University of Washington, recently developed an app called SpiroSmart. Smartphone users can use this app to monitor lung function by just breathing into microphones of their devices. This app bears great potential in preliminarily diagnosing respiratory conditions, including asthma and COPD.

Hema App is another application developed at the University of Washington. This app works by utilizing the camera and flash of mobile devices for diagnosis of blood conditions, such as anemia, hemoglobin deficiency, or iron deficiency. A number of people will like using this app because it is noninvasive.

At present, the Food and Drug Administration are reviewing applications that can aid them in their screening practices and clinical tests.

Development of various apps also aid doctors and patients in collaborating and thus in managing diseases more efficiently. The data that can be obtained using these apps will significantly aid research in related field. Moreover, their potential impact on health care worldwide may also prove to be quite significant.

Last year, around 165,000 apps were downloaded a billion times. Still, though these apps may be quite popular among smartphone users, substantial evidence is still needed regarding their effectiveness.

Some people are also concerned regarding their privacy at these apps collect highly sensitive data.

If people take time to read the user agreement, they may realize that most mobile apps indicate that user data that they collect. However, in reality, most mobile users do not pay attention to the user agreement.

And while there are still a number of issues that must be resolved regarding the use of various mobile applications on health-related practices and conditions, it cannot be denied that these software can significantly influence diagnosis, treatment, and management of various diseases in the future.



One of the most popular mobile apps is Shazam. It is used to find out the name of a song.  Basically you hit the listen button on the app and it listens to a song and is able to run that through a database and determine the name of the song.  Once you start using it you will wonder how you lived without it.  Especially if you are a music lover.  It also links up with youtube so you can watch the video or listen to the song on spotify.  Also it will list the artists tour information.  It’s just really cool.  Check out this video review to learn more.